You launched a “business tips” podcast in 2020. By 2023, you were competing with 4.5 million shows. In 2025, your download numbers flatlined while “Accounting for Creative Agencies”—a podcast with 1,200 listeners—just landed a five-figure sponsorship. The mass market gold rush is over. The future belongs to creators who abandoned “everyone” to serve someone. The … Read more
You publish a new episode. Thirty minutes later, Spotify has it. Apple Podcasts checks your feed… eventually. YouTube ignores it entirely because you didn’t manually upload. Your RSS feed—the backbone of podcasting for two decades—has become a second-class distribution channel, reliable but ignored, open but invisible. The technical foundation of the medium is being dismantled … Read more
You spent three years building a loyal audio audience—then Spotify emailed suggesting you upload video or risk algorithmic demotion. Your competitor’s YouTube channel just hit 100K subscribers with clips of the same conversations you’re having, while your download numbers stay flat. The platforms have chosen sides in a format war, and creators who picked the … Read more
You hit subscribe on a new show about historical mysteries. The host’s voice is warm, conversational, and oddly perfect—because it was synthesized in a server farm. The script wasn’t written over coffee-fueled mornings but assembled by algorithms analyzing trending topics. This is the invisible automation creeping into your feed, promising infinite content while threatening the … Read more