The Download Illusion: Why Listener Numbers Don’t Equal Success
You hit refresh at midnight—2,847 downloads on episode 47, up 3% from last week. Your heart races. You’ve checked this number 14 times today. But somewhere in those 2,847 “listens,” your mom accidentally downloaded it three times, a bot in Russia scraped the RSS feed, and 1,200 people stopped listening after 45 seconds. Only 42 … Read more